PinkTie Charities

PinkTie is a community-led charity that tackles tough social and economic problems with urgency and a long-term approach to create access to opportunities for people in underserved communities in New York State.

Founded in 2012, PinkTie was in need of a brand refresh to reflect their growing impact in New York and beyond. TiedIn was brought in to recreate a young and impactful brand kit including logo, patterns, colors, messaging, and website.

PinkTie also needed a new website along with the rebrand. The PinkTie website needed to reflect the updated brand materials and drive home the mission and values of the organization.

A thorough UX process was followed throughout the web development process including: Strategy Planning, Outline of Scope, Site-mapping, Wireframe Development, and Crafting Visual Prototypes.

High priority items included effectively communicating the organization’s history, impact areas, and creating a user-friendly donation portal. The site is fully WCAG compliant and has built-in accessibility features.