Brand creation for New York small business advocate.

ThinkSmall is a local initiative launched during the COVID-19 pandemic to help New York’s small business community. The program provides resources, mentorship, and stories that help foster hope and resiliency.

ThinkSmall needed a vibrant, energetic, and hopeful brand that communicates honesty, integrity, and optimism. As a designer at TiedIn Media, I was tasked with creating a full brand for the project, building a website, and initiating a social media presence across platforms.

The main priorities for the ThinkSmall site were to communicate the mission in an accessible and easy-to-navigate way, provide quick access to resources, communicate the brand personality, and include several brand-applicable forms for users to access mentorship opportunities.